The Grand Valley State University (GVSU) School of Communications (SoC) sat down with alumna Mrs. Eima Pandher to find out how she became the Vice President of International Business Operations for Kinesso. Her story is one we are very excited to tell!
COURSE WORK AND CAMPUS INVOLVEMENT: Pandher graduated from GVSU in 2009 with an M.S. in Communication. As a graduate student, she worked for the Center of Entrepreneurship – Seidman College of Business, better known today as the Center for Entrepreneurship and Innovation. Pandher also joined the Collegiate Entrepreneurs’ Organization (CEO), a collective group of student entrepreneurs networking with West Michigan resources to learn and create business ideas and build strong communities. Pandher also completed her undergrad at GVSU, majoring in Advertising and Public Relations. She joined the Public Relations Student Society of America (PRSSA), where she focused on fostering strong growth between the student organization and business professionals in surrounding communities.
“It’s extremely valuable to join and participate in local organizations within your university as it allows you to proactively gain mentors and resources you will need as you progress throughout your program,” said Pandher.
INTERNSHIPS AND RESEARCH EXPERIENCE: During Pandher’s time as an undergrad at GVSU, she had the opportunity to intern at the Amway Grand Plaza Hotel as an Events Coordinator for the Catering and Events team. She was responsible for supporting the staff with logistics and operations. As a graduate student, Pandher embarked on a journey to Sweden to conduct her research on communication barriers between Scandinavian countries and the U.S. and focused on major cities including Malmo, Gothenburg, and Stockholm.
PROFESSIONAL CAREER AND ACHIEVEMENTS: After completing the graduate program, Pandher decided to move to San Francisco to be closer to her family and start her advertising career. She worked for a few companies before landing her role at Kinesso, which is part of The Interpublic Group of Companies, Inc. (IPG) – an American publicly traded advertising company with five major networks, one of them being IPG Mediabrands – IPG’s data management and media buying arm. Pandher has been with the company for a total of seven years and started as an Ad Operations Specialist working directly on execution and implementation of creative specifications, submissions, and ad trafficking through third-party ad servers, rich media vendors, and media buying for clients, including Johnson & Johnson, Sony Entertainment and Charles Schwab. She is currently the Vice President of International Business Operations and is responsible for building and expanding digital operations across all North America, APAC, EMEA, and LATAM regions for Kinesso. Her primary functions are digital operations execution, business data insights and analytics, planning, and project management while driving cross-functional collaboration and serving as the integrator helping to connect workstreams. Pandher navigates a rapidly evolving dynamic and organization to manage a broad range of projects to varying degrees of complexity, shifting from strategy to tactical execution.
INSPIRATION AND ADVICE FOR CURRENT STUDENTS: Pandher’s inspiration for success comes from the journey and evolution of her parent’s decision to move to the US from India and start their family-owned businesses. They helped build the foundation Pandher needed to strive in her professional career. Some advice to current students includes: Study abroad during your undergrad/graduate program. It will offer you an experience like no other. Join organizations offered at GVSU and hold yourself responsible for attending and participating in the sessions. If an opportunity is not available at your school or company, don’t walk away from it and expect it will eventually become available. Take the bulls by the horns and devise, deploy and create it.
“Fear will hold you back from accomplishing what you’re already capable of accomplishing. If you let fear win, you’re feeding the wrong wolf” said Pandher.