“The X” Marks the Spot. New Student AM Radio Station.

The School of Communications has a new AM Radio Station! WLSX or “The X” is a student-run educational radio station that will allow students to get comfortable behind the mic and learn the mechanics that go into running a station. Students have had access to the student-run radio station – WCKS – The Whale and will now use WLSX as their “lab,” where they will work on their radio personalities and gain on-air confidence in the radio course.

We got a chance to sit down with Dr. Len O’Kelly, Associate Director in the School of Communications and faculty advisor for both student radio stations to find out more information about the new station and get some tips on the broadcasting field.

A quote in the Lanthorn article mentioned that students would have “material to go work in broadcasting” after having experience working in a lab setting such as the WLSX station. Can you give us examples of what this end material would include?
The final project in the class has students apply to me for a job. Their “package” includes a cover letter, resume, and a demo reel. The reel is an edited sample of the work that they did throughout the semester. This package is identical to what an air personality seeking work would submit to an employer. Over the years, we have had students complete the class and send the contents of their final package out to employers – and find work. I’m quite proud of that.

What are some of the things learned in the classroom that students will now have a chance to get hands-on practice with because of WLSX?
I like to tell the students that it’s not enough to simply know how a radio station works – you have to do the work for it to really click. I see the on-air component as a supplement to the classroom work. Likewise, while I can teach the skills needed to operate the station, I can’t teach personality and confidence. That only comes through time over the course of a semester and beyond.

What classes within the program do you begin working in the Radio Station?
Students in CMJ 265 Introduction to Radio do their “lab work” on the station. Students are expected to work on the air for two hours a week outside of class time as an ongoing regular class assignment.

What advice would you give to students interested in broadcasting but are uncertain if it’s the major for them?
I’d say to give it a try. When I started in college I was convinced I would remain my first choice – a pre-medical major. I took the radio course as an undergrad because it was something that I was always curious about/fascinated with. Something clicked immediately for me. I discovered my voice, and I felt comfortable as a communicator. Had I not tried it, I may have never discovered a talent that took me around the world – literally – in a 25-year career.

When will the radio station be available online?
Hopefully very soon! We are working with GVSU IT to make the necessary connections to get the audio signal onto an easy to access stream. I am hopeful that we will see this done within the next couple of weeks. Until then, it’s analog listening on 900 AM on campus. Subscribe now to ensure your the first to hear the station once its available online!

The opening of WLSX has garnered a lot of attention on and off GVSU’s campus. WLNS News, WOOD TV, The Lanthorn, The Holland Sentential, and GVNext have all covered the opening of the Radio Station, and are ready to tune in!

Follow WLSX – “The X” on Facebook, Instagram, and Twitter for updates!