Through the power of social media, Goal Digger Girl has exploded its online presence. Kimberly Olson, the founder of Goal Digger Girl, is an influencer and entrepreneur who helps female entrepreneurs grow their businesses online. Olson is also a coach, author, podcast host, branding, and social media expert. As the Public Relations and Advertising Manager, Windorf helps provide support to Olson and her efforts.
Windorf’s primary responsibilities include writing blog posts and social media copy, managing and creating social content, pitching for podcasts, and managing Youtube comments and thumbnails. She also oversees all Pinterest and Instagram efforts, creates giveaway packages for various social media challenges, and creates media kits.
She started working for Olson through her program, Goal Digger Assist, where she started freelancing with two clients and helping Olson’s brand with Pinterest management and blog writing. Since starting with her in July, Windorf has increased Goal Digger Girls’ amount of monthly viewers on Pinterest from 500k to 700k. This is the success that prompted Olson to offer Windorf a full-time position.
Windorf’s role did not exist prior to her joining the team. The brand had been growing exponentially, and the founder was looking to take on more paid campaigns, podcast pitching, and grow her coaching business. This growth is what allowed Windorf to start working full-time to manage paid campaigns, giveaways, blog posts, social media content creation, and management.
“I am absolutely loving it here,” Windorf said. “I really believe in this brand and appreciate Kimberly’s work ethic and role in the social media world.” “I’ve learned so much from working with her and the team at Goal Digger Girl headquarters.” “I am helping edit a previously published book, creating a media kit, helping with Google analytics, and so much more.”
Windorf is excited to learn more about Pinterest paid advertising campaigns, developing media kits, and building connections through podcast pitching.
Many experiences have led to Windorf’s success, including the time she spent at GVSU. While attending the university, she was involved in multiple organizations like the GVSU Panhellenic community, GVPRSSA and the student-run communications firm, GrandPR, learning to juggle everything social and pre-professional early on in her college career. The GVSU Advertising and Public Relations program encouraged her to take on every opportunity that presented itself, work hard, and that prior planning is essential to be successful in this industry. Because of her positive experiences at GVSU, Windorf has offered to share her advice on how to be successful with us.
Advice Windorf has for students in the SoC after they graduate:
- Every young professional is way more capable than they give themselves credit for. Go out and look for opportunities- pave your own way, and you’ll be surprised what opportunities come your way.
- Go to every online webinar or training that you can.
- Reach out to the speakers, connect with them on LinkedIn, and don’t be afraid to ask for an informational interview.
- Find out as much as you can about the industry and look at other professionals’ journey into their role to find how you can set yourself apart and land a gig.
- Find programs to grow your expertise beyond the classroom. I participated in an agency-ready program through the PR Council and was certified as agency ready. This helped me grow my agency experience for free and helped prepare me for taking on my new role at Goal Digger Girl headquarters.
- Get involved with student organizations. I was a part of Delta Zeta Sorority, Vice President of Public Relations for the Panhellenic Executive Board, Vice President of Fundraising for PRSSA, and was an Account Associate for GrandPR.