Grand Valley State University Alumnus Adam Russo has opened his own PR firm called COM 616 Grand Rapids. After working with Haworth and SeyferthPR, Russo decided it was time for him to branch out, which was something he always wanted to do.
“I’ve always had an entrepreneurial spirit,” said Russo. “But I thought I would open my own restaurant. I started considering opening my own PR firm after having the opportunity to work on some side projects outside of my full-time job.”
Starting a new business isn’t easy work. Russo explained how important it is to be prepared before committing to creating your own practice.
“I think it’s very important to have experience before starting your own firm, said Russo. “It’s also beneficial to experience working in an agency as well as on the corporate side. Agency experience not only provides you with an opportunity to work with different types of organizations within a variety of industries, it allows you to learn how to approach new business, handle billing and manage client relationships. In most corporate atmospheres, practitioners can experience what it’s like to be on the client- end of an agency relationship, which is an invaluable perspective.”
Russo also recommended where students should get involved while in college in order to prepare themselves for starting their own business.
“Relationships mean a lot in this profession and in this market so get involved and network as much as possible,” Russo said. “Students should seize every opportunity that Grand Valley offers. Everything from internships to PRSSA and GrandPR help cultivate experience and establish relationships. I would also recommend pursing a business minor.”
More information about Russo’s firm, COM 616, is available at: http://www.com616.com/