Ad Agencies Recruit for Digital Skills

Advertising agencies across the country are reaching out aggressively to recruit more young, creative, talented employees.

The American Association of Advertising Agencies, known as the 4 A’s, just announced a new recruiting effort at its annual conference this week. Part of the recruiting effort is a new web site, called Open Advertising, to demonstrate with short videos all the many creative things that can be done in an advertising career.

Read more about the effort to recruit more advertising professionals in this article in the New York Times.

Of course, most of the Advertising and Public Relations majors in the GVSU School of Communications already are aware of the creative potential in the field. That’s why they chose the major. But if anyone wants to know more about the advertising and public relations, and other professional and student associations to engage, check out the “Get Involved” page of the Advertising and Public Relations major.